Our Services

What do we do…?


As Solutions Provider we help you to….

Manage

How do I engage all available facilities and avenues to deliver the highest values to my clients /brands?

How do I justify the value for money spent on marketing communication?

Control

How do I confirm that media houses are respecting the rules of their licenses?

How am I sure that media plans can achieve the desired reach and impact objectives?

How can I confirm that my campaign actually met the objective of the plan?

Explore

How do I know and harness emerging opportunities?

How do I know what my competitors are doing to enable me strategize effectively?

We have developed capabilities in the following areas ….





Reach Right

Reaching and Rating Audiences correctly… Multiplicity of Platforms and Audience Fragmentation.

Compliance

Compliance Checks to Reduce Mileage losses & Ensure booked spots played as scheduled.

Effectiveness

Effectiveness evaluation of every placed versus aired spot.

Volume & Value Analysis

Actual Ad Ex. & Frequency Analysis in relation to competitions.

Impact & Insight

Key learnings that stands out and the Takeaways for future planning.

Content & PR

Daily Activities that have direct or indirect impact on Brand building efforts.

…with a comprehensive suite of insight solutions…


Monitor, Measure and Manage your brand performance across social media platforms.

Social+ is the most effective method of monitoring your brand or product on the Internet. It is also a tool that measures the consumer interaction around your brand, product or event and impact to brand health in real time leveraging AI.

Monitor and Manage your trade performance across all channels and Sales Territories.

Start your day with a snapshot of what’s happening in retail by local government/suburb and by channel leveraging AI to deliver insights within 24 hours of data collection.

General research (desk and literature reviews, policy analysis, surveys data & qualitative research), market intelligence, monitoring and evaluation and consultancy

With desk research experience and field research experience in West African countries across four continents, we have particular strength in researching internationally. Our mission is to use evidence and intelligence to create a positive social impact; we work with integrity, thoroughness and insight to provide clients with informative, reliable research and recommendations.

Features of Our Proprietary Software

Our Ad Monitoring System…

Automates the process of logging all occurrences of pre-recorded advertisements on radio and television. The system analyzes a station’s audio content and automatically identifies and logs every occurrence of any known ad, documenting its exact time, to the second, with unrivaled accuracy.

  • Unlimited number of ads can be listened to across an unlimited number of broadcast stations.
  • Automated new-ad-discovery process dramatically reduces labor costs.
  • Reach Back feature ensures documentation of every advertisement’s very first occurrence, even if the advert was not added to the library until days after its first airing.
  • Built-in database provides a platform for creating sophisticated, value-added reports and data products for advertisers, agencies, broad- casters, and regulators.
  • API makes integration with existing databases or information access portals quick and easy.
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Our System Flow Chart

We are Relevant to….

NEWS MONITORING COMPANIES

Looking to expand services to include mainstream monitoring.

BROADCASTERS

Interested in automating the reconciliation of as-run versus schedule.

Monitor competitors for sales leads and key account budget allocation.

REGULATORS

Looking to monitor for legal or standards & compliance.

ADVERTISERS

With the desire to monitor their advertising spends to plug media spend leakages and frauds.

ANY LARGE ENTERPRISE

That wants to build an in-house broadcast content monitoring system.